Profit + Impact

• The more junior or inexperienced the virtual assistant (VA) or freelancer, the more clear strategy and direction required to get what you want! 
• You pay them to save you time, but you end up spending more time guiding them and editing their work.
  
  

✅DO THIS INSTEAD:

• In Profit + Impact, you’ll build out a robust Social Media Strategy Playbook that you can literally hand over to any VA or team member, so they know exactly what you want and how to do it. 
  
  
• Plus, your entire team has lifetime access to the program portal for all the trainings, so you know they’ll be up to par. 
  
  
• AND you have the monthly “Audits + Answers” Calls with Dawn! So you’ll have ongoing access to an expert to help troubleshoot and optimize along the way.

• They failed to fully understand your niche, capture your voice or aesthetic, or lacked the experience needed to drive meaningful results. 
• Not to mention the HIGH added cost each month (no, thank you!)

✅DO THIS INSTEAD:

• As a social media agency, we create content for an insane variety of brands every single day. There are specific tools, techniques, and systems we use to learn how to embody other people’s voice and get the info/expertise we need to make that content precise and authoritative. 
• In this program, I’m giving you all our secrets for doing that yourself! Together, we’ll map out how to install YOUR “You” Crew so you can teach your team how to literally nail “you” like you’ve never seen before.
• Stop paying that expensive agency line item, when you’ve never been happy with them anyway…

• You were told the trending growth tactics would work for everyone, but it hasn’t done jack sh*t for your business yet (wtf?!)...
  
  
• Or you were left on your own to implement it, so despite all your best efforts you just haven’t gotten around to it yet (they made it sound SOO much easier than it actually is)...
  
  
• Or they covered content creation and engagement strategies, but they missed out on essential aspects of team building and management in social media…

✅DO THIS INSTEAD:

• In Profit + Impact, you are SO not alone! You get monthly hands-on support (weekly for VIPs!) to troubleshoot + optimize your plan, while you and your team execute your social media strategy with ease. 
  
  
• On the “Audits + Answers” calls with Dawn, you bring your content, your profile, whatever you want to optimize and she will rewrite your hooks for you, give you a list of action items to get your profile converting and so much more!
  
  
• We also offer exclusive Content Creation Services for a select number of aligned brands, so if you’re interested in high-end, expert-level support, you can inquire about that as well!
  
  
• Profit + Impact also teaches you the who/what/how of hiring (when to hire, where/what to outsource, different types of social media support) and how to train/onboard your social media team—so you’ll never be in this alone!

• Talk about a disaster! It’s not only taken WAY too much time, it’s burnt you out, and made you feel like you suck at what you do (even though you’re actually pretty damn amazing at what you do)

✅DO THIS INSTEAD:

• Inside Profit + Impact, you’ll get a proven framework, support, and most importantly, you’ll learn what’s actually effective at beating the algorithm, so you can stop throwing spaghetti at the wall, and start getting real business results.
  
  
• Plus, you don’t have to start from scratch with ANY of it, so it all is going to take you WAY less time, right there! 

I understand that investing this kind of money in your business is a hard decision. To help you make this next leap in your business and keep driving your business forward I not only offer flexible payment plans, but also the ‘buy now, pay later’ service, AfterPay, to help you manage this investment. 

You can pay three monthly payments of $750 OR pay in full $2000 (that’s 20% off the original price!)

Just email [email protected] and we will take care of you!

Outsourcing is cool, especially when you've got the extra cash to throw at the problem. But as your business grows, you'll need a strategy that *nails* key seasons and trends in your business long-term.

But the reality is that you need a strategy, and while it may take a little time upfront, you’re investing that time now so you can streamline it overall to take your time back in the future.

Also, building in-house social media systems (and a team), give you the flexibility and personalization you just can’t get from an agency. With this program, you'll learn how to train your (current or future) team to craft and execute a strategy that's custom-made for your business. Plus, it saves you a TON of money each month that you can reinvest back in your business (or watch your take-home pay increase). Woot, woot!

The biggest struggle many businesses face is creating content that generates high-quality leads and knowing exactly what to post to build those leads.

This program is your ticket to mastering the strategies and processes to become a marketing pro—minus the MBA. With this program, you'll nail down an organic social media marketing strategy that's all about your biz. You'll get a clear, proven framework that ensures your content hits the mark. 

No more wasting cash on content that doesn’t work; you’ll attract the right-fit leads from the start, meaning you'll save time on sales calls and cut down on tweaking your services to fit your clients instead of your clients fitting in with your services. This leads to a smoother, more profitable business.

The ROI? You’ll see it in boosted brand visibility/reach, higher engagement rates, and a steady stream of qualified leads driving your business forward. Oh and did I mention sales from social media after never driving a dollar from Instagram ever before? Better believe it!

This is really up to you. I’m all for delegation, and if your team member(s) knows your biz inside and out, they’re really going to kickass in this program. As the business owner, you’re going to want to be involved at a high-level (this is your strategy after all), but your team can absolutely do the bulk of the work and report back to you for final say. 

This program is designed to train both you and your team to become social media pros, giving you the skills to create a killer organic social media strategy just for your business. No need to purchase separate seats for everyone—your entire team is welcome to pop in and learn!

And if you don’t have a team yet, don’t worry. In Phase 3, we dive deep into hiring and training your “You” Crew. We'll show you how to make sure they nail your strategy and keep your brand's voice consistent. Plus, you'll learn to manage and optimize your team’s performance to drive in real results in as little as just *one hour* of your time per week.

Our goal is to give you and your team the knowledge and tools you need to make social media work for you. 

HELL YESSS! You'll get lifetime access + unlimited access to all the course content. Plus, we keep the content fresh with updates to match the latest social media algorithm changes and best practices. This way, you can confidently train new staff and keep your strategy sharp and effective.

This course is structured into four phases, giving you a complete and actionable social media strategy. 

Here’s the breakdown:

Phase 1: Content Strategy – Craft your social media strategy, designed to establish you as an authority + turn your content into sales 

Phase 2: Brand – Hone your aesthetic and differentiators to stand out as an elevated, memorable brand

Phase 3: Systems – Learn a totally new way of doing social media that’ll get it on autopilot, so you can get back to doing what you WANT in your biz

Phase 4: Funnel – Design your channels to funnel people OFF of social media to buying your offers 

You can expect to complete phases 1-4 in 6-12 weeks, depending on your commitment and pace. Most past participants have wrapped these up in 6-8 weeks (some even less!). 

Each phase includes manageable steps with ongoing support and resources, so you see a return on your investment. The goal? Long-term success with a sustainable and effective social media strategy.

Nope! This program is going to help you decide what you want to do (and NOT do) over time. 

My biggest recommendation is to hire a virtual assistant (VA) at minimum to help you execute it all. And to later expand into a team, as your business grows. 

The purpose of this program is to give you the knowledge you need about what works on social media + the strategy and systems to accomplish your goals (and then some!) fully self-sufficiently—so you do NOT have to hire an expensive agency, or senior staff, to do it for you!

This program is designed to train your team on exactly what to do, in the most efficient way possible. So your investment in this program now, will ensure you have constant marketing training at your fingertips—at all times!

That’s great! Our course can help refine and optimize your existing strategy—especially if it’s not currently driving the results you’d like.

Plus, on our “Audits + Answers” Group Calls, we offer weekly/monthly strategy, content, and account audits because sh*t comes up. 

Dawn will review your current strategy and provide expert feedback on things like your profile, hooks, CTA, design… all of it. That alone is worth the investment of the entire program!