SOCIAL MEDIA SUCCESS ACADEMY
Finally, a clear process to stop spinning your wheels on social media & start driving real results for your business!
6-weeks to Mastering Social Media for Small Business Growth
Get the ultimate step-by-step system to do social media in a FRACTION of the time it takes you now, yet still drive MORE leads to your business than ever before.
GET ME ON THE WAITLIST!After our hands-on 6-week intensive you're going to walk away with a complete social media strategy that's going to make social media effortless + draw in your dream clients with EASE. Plus you'll have my eyes on it (a social media expert of 17+ years).
Does Any of This Sound Like You?
✔ You know you need to be on social media, but have no idea where to start or how to do it effectively
✔ Maybe you waste countless hours trying to figure it out (only to hear CRICKETS) so it makes you feel like sh*t… Even though you're actually pretty amazing at what you do
✔ Maybe you feel like a chicken with your head cut off (always behind, with no clue how to keep up)
✔ Maybe you create content on the fly, which feels rushed & hard (bc you don't always feel inspired)
✔ Maybe you’re not confident with video, or knowing WTF actually works when it comes to Reels/TikTok
This HAS to stop because...
If social media is slowing YOU down, then it's also literally slowing down your business & stalling your growth.
Why? Because when you let social media burn you out, then you're showing up for your clients feeling run-down/depleted & likely only getting them a fraction of the results you know you could… Which in turn drives less renewals/referrals + brings you back to square one of needing to find more clients with no idea how.
Sound familiar? (Been there! THE worst.)
GET ME ON THE WAITLIST!There is a better way! Social media doesn't have to be this painful.
Let me simplify your life & take one more thing off your busy entrepreneur plate!
I'm going to show you exactly what I did, so you don’t have to waste thousands of dollars + your precious time to make social media work for you…
INTRODUCING...
Social Media Success Academy
This is NOT another underwhelming, BS "I went viral on TikTok, so now I'm a social media expert" kind of course, that doesn't live up to its "click bait" promises... Or that forces you to post 4x/day + only create cringe-worthy Reels where you're pointing to the air. 🤦♀️
This a simple, 6 module LIVE-guided program where I will walk you step-by-step through how to put together a strategy + process that will transform your social media into a dream-client-attracting-machine…and have your friends/competitors asking, "How TF do you do it?!"
Here’s What You’ll Get in The Academy:
✔ Our proven formula for success when it comes to content pillars + a recipe for what/when to post each
✔ Our foolproof step-by-step workflow/process so you'll never not know what to do, ever again! When it comes to every step of social media (PSA: you are likely leaving thousands of $$$s on the table right now without this!)
✔ Our blueprint for engagement & community management AKA how to use engagement to drive follower growth & increase/convert leads
✔ Hashtag strategy: You'll get clarity on what their value is + exactly how to use them for your business
✔ Know how to apply your branding to your social media so you can look professional, elevated & cohesive—like a business worth investing in (without having to be a graphic designer or creative whiz!)
✔ Know your aspirational lifestyle AKA the missing piece you need to start attracting your dream clients like bugs to a light: The #1 way to get your social media to actually “work” is to build an aspirational lifestyle brand that INSPIRES your target audience to action. You'll walk away knowing exactly what yours is + how to use it.
✔ All the "done-for-you" templates + processes to take the guesswork out of social media - because you have enough on your busy entrepreneur plate! We'll give you the social content calendar, proven formulas for posts, engagement routines/checklists + more that we & all our clients swear by.
All of this from a corporate-escapee turned multiple-6-figure entrepreneur mom, who has been doing social media for 17+ years & got tired of the ineffective "old way" of doing things, so she came up with a better way & has helped hundreds of women make social media soo much easier + actually work, since!
GET ME ON THE WAITLIST!
CORE TOPICS WE'LL EXPLORE:
✔ Your WHY You Show Up on Social Media
✔ Your Audience
✔ Your Key Messaging Points
✔ Your Top 1-2 Channels AKA Where to Focus
✔ Revamping Your Bio So it Attracts Clients
✔ Path to Purchase: How to Guide Clients To Work With You
WHAT YOU'LL WALK AWAY WITH:
✔ Define your core brand values: What you stand for & ultimately want your ideal client to remember about you and your business
✔ Translate your business mission into your social strategy AKA how to show up everyday on social media
✔ Get crystal clear on exactly who your ideal client is + what she needs to know to move forward with you
✔ Know exactly what to post and do on social media to attract your ideal client into your world/funnels, without having to be salesy
✔ Learn what type of content works on each channel and which channels are best for your business/message (AKA where you should be focusing your time)
✔ Know how to stand out/differentiate from your competitors, catch your dream client’s attention and build an elevated brand—so when she checks you out on Instagram before she buys, she knows you’re the real deal
✔ Know how to leverage your link in bio most effectively to inspire your dream client to action (use the proven tweaks that have taken my clients from booking ZERO new clients EVER from Instagram to 1-2 new clients signed within DAYS of making these updates!)
CORE TOPICS WE'LL EXPLORE:
✔ Your Complete Content Strategy
✔ Content Pillars
✔ Creating an Elevated/Branded Look & Feel for Your Social Media
✔ Defining Your Voice/Tone
WHAT YOU'LL WALK AWAY WITH:
✔ Create content pillars based on a unique and proven formula that works no matter what you're selling because it's all about tapping into your dream client's goals, aspirations—showing her the dream life that is possible, that your product/service is a pathway to
✔ Create a content recipe AKA percentage breakdown of exactly how often you'll post each content pillar to create the most effective content mix that will inspire your dream client to action
✔ Learn how to apply your brand colors/fonts to elevate your social media's look and feel in a way that will not only make your business look official/professional, but will make your dream client think "Ooohh, ok I LOVE them," when she looks you up on Instagram to check you out before she buys
✔ Determine how you'll differentiate from competitors and truly stand out in a crowded social media space, so that you'll never get lost or overlooked again
✔ Define your voice/tone, or how you sound across social media, to ensure you're not only resonating with your dream client, but so you can also leverage your team to help write copy and engage on your behalf too!
✔ Learn the proven lifestyle-marketing techniques behind some of our world's biggest, most talked-about lifestyle brands on how to catch your dream client's attention and help her believe that change/transformation is possible for her
CORE TOPICS WE'LL EXPLORE:
✔ Social Media Content Calendar
✔ Making Content Creation Faster/Easier
✔ Your Workflow/Process to Streamline Social Media
✔ Proven Formulas to Set Your Posts Up to Go "Viral"
✔ Hashtag Strategy
WHAT YOU'LL WALK AWAY WITH:
✔ Become a master at planning out your content calendar (AKA an entire MONTH of posts) in less than an hour
✔ Steal our proven step-by-step process to make content creation WAY faster, easier & already booked on your calendar so you don’t even have to think about it
✔ Learn how to batch create your content like a pro to get it done faster & way more painlessly (hello, an entire month of posts in less than one day!)
✔ Create a bank of hashtags that actually reach your dream clients & help your business grow
✔ Learn how to organize your content into a video/photo bank that makes repurposing it a total cinch (saving you countless HOURS in the long-run!)
✔ Get a proven formula for every post you create: how to hook your dream client's attention, give her value, built trust and get her to take the actions you want
CORE TOPICS WE'LL EXPLORE:
✔ Key Guidelines + Types of Engagement
✔ The DM Sales Funnel
✔ Who to Engage With & When
✔ How to Engage
WHAT YOU'LL WALK AWAY WITH:
✔ Know exactly how to use engagement to create explosive organic follower growth for your account + drive actual leads to your website
✔ Build confidence on how to take interested, potential clients through the DM sales funnel—to finally book new clients from Instagram directly!
✔ Get our game-changing engagement routines & checklists to maximize your time so you're never stuck thinking "Wait, what am I supposed to do??" ever again!
✔ Get our proven formula for a powerful welcome message that will wow your new followers & immediately start building trust/admiration
CORE TOPICS WE'LL EXPLORE:
✔ Set Goals/Objectives
✔ Know Exactly How to Track Them + Measure Success
✔ What To Actually Look For in Your Insights/Analytics
✔ How to Change Course When Something's Not Working
WHAT YOU'LL WALK AWAY WITH:
✔ Get crystal clear on how to set goals that actually make sense for social media
✔ Understand the most important KPIs (key performance indicators) on social media so you can easily measure whether you're achieving your goals or not
✔ Know exactly when/how to check your Insights + how to navigate the tools: I'll give you a personal tour so you know what to look for + how to take action on what you find!
✔ Steal our no-brainer templates for tracking your data so you can have your VA turn that data into an easy-to-digest, actionable report
CORE TOPICS WE'LL EXPLORE:
✔ When to Hire Social Media Help + What to Spend
✔ How to Hire + What to Look For
✔ How to Manage Your Team
WHAT YOU'LL WALK AWAY WITH:
✔ What to look for when hiring someone to help with your social media & how to ensure you’re getting someone that’s going to work for YOUR business
✔ How to fully leverage your current resources & see positive return on your investment in them—whether it’s a non-marketing-related employee, an unpaid intern, a VA who’s based overseas, or a legit social media manager/freelancer you’re mildly-terrified to be paying what you are
✔ How to save costs when hiring social media help & get the best bang for your buck (no matter your budget!)
✔ What you should/shouldn’t spend at every level of your business (whether your budget is $0 or thousands of dollars per month)
✔ How to manage a remote team of freelancers/doers to keep them on-plan, on-brand & in-sync with each other (or just you)
And!
You’ll also receive nearly $4,000 worth of additional bonuses!
The 6 main modules inside the Social Media Success Academy program will help you make social media so much easier (& actually work), but that’s only the beginning!
When you join me inside Social Media Success Academy you also get 5 massive bonuses to help take more off your plate, make this even EASIER & get you to attracting dream clients from your social media as quickly & efficiently as possible so you can spend your precious time focusing on your clients + growing your biz!
GET ME ON THE WAITLIST!
The ability to ask me anything + get actual strategic guidance & individualized support from a true expert, as you’re going through this process (for a total of 8-weeks!)
✔ Get coached personally or learn from the coaching of others
✔ Ask me ANYTHING related to the Social Media Success Academy process
✔ Submit questions ahead of time (when they are top of mind for YOU)
✔ Watch the replay if you can't make it live
Every business owner needs a village! Whether it’s celebrating signing your first clients from Instagram, talking about what worked best for you, or getting pro-tips on how others did it themselves... Our Slack community is the place to share.
✔ Share wins/breakthroughs + celebrate with people who actually get it
✔ Network with other like-minded purpose-driven business owners
✔ Show up to be inspired + learn from others who are in it with you!
✔ Collaborate! Find people to go live + create Collab posts with
Steal the exact system I use with my 1:1 clients to get ahead, save countless hours of your time + plan your content with EASE!
✔ Write captivating copy + corral hashtags effortlessly
✔ Map out simple shot lists for your Reels + talking points for your Stories
✔ Keep everything in one convenient place, saving you time and eliminating the need for multiple documents
✔ Create a MONTH of content in mere hours (instead of DAYS!)
One of THE best shortcut hacks in your whole system: all you have to do is plug in your copy, download & post!
✔ Strategically designed by experts to stop the scroll + increase engagement/sales!
✔ Stop spending hours searching Canva
✔ Establish a strong visual brand that catches your clients' attention, build trust + elevate you/your services in their mind
✔ Easily customizable! Update to your fonts, colors, copy in seconds
Get the reporting templates my clients and I live by! The easiest way to see your numbers and turn them into action/growth.
✔ Gain crystal-clear visibility into the most important data aligned with your goals/mission
✔ Perfect for your VA! They can pull & package your data in an easy-to-breeze-through format, making reporting extra effortless for YOU
✔ Know exactly what actions to take to propel your biz forward
✔ Effortlessly track your progress over time + keep it organized
Now You're Probably Thinking…
Ok, WHAT is This Program Going to Cost Me?
Because my mission is to empower as many female founders/entrepreneurs who are making a positive impact in the world as possible (so together, we can make this world a better place)... I want to help you reduce the stress & time-suck of social media so you can reach/help more people + truly grow your business. Because this world NEEDS you.
That's why I'm thrilled to offer you this incredible opportunity at a significant discount from the usual investment!
From my solopreneur mama heart to yours: Please don't go the time consuming & ineffective DIY/Google route that ultimately never works & only ever leaves you feeling like sh*t... Your time & spirit are too valuable!
There is an easier AND faster way... Let me guide you!
↓ ↓ ↓
So tell me... are you in?
THE EVERYTHING YOU NEED PROGRAM
Social Media Success Academy Program + Bonuses
✔ The LIVE-taught (THIS ONE TIME ONLY!!) 6-module program with everything you need to put together your own social media strategy + process to cut the time you spend on social media by over half AND drive more results!
- Complete strategy/playbook that will last you forever, including content pillars, engagement + hashtag strategy
- Complete process for how to execute your strategy, including how to plan, create content, optimize & save time
- Templates for proven copy headlines/hooks, Reels/carousel post structure, engagement routines & checklists
✔ Bite-sized pre-recorded videos (5-15 minutes), audio, downloadable PDFs, templates, examples to follow & the most common FAQs for each module!
✔ [BONUS] 8 Weeks of LIVE Q&A Office Hours with Dawn (ONLY OFFERING THIS FOR A LIMITED TIME ONLY!!!) to ask me anything + get actual strategic guidance & individualized support as you go through this program
✔ [BONUS] Private Slack Community for peer support, networking & inspiration—because every business owner needs a village!
✔ [BONUS] Monthly Social Content Calendar Template + Detailed Post Planning Hub to help you say goodbye to hours wasted wondering WTF to post
✔ [BONUS] Carousel/Reel Canva Templates to elevate your Instagram game + create more effective content in WAY less time
✔ [BONUS] Reporting Templates to turn your data & numbers into actionable insights for unstoppable growth
✔ 24/7 Access to your own private portal on your desktop or phone with everything in one place for quick reference
✔ Lifetime + unlimited access to all modules + bonus material, including all future course updates!
NORMALLY $2,497
NOW JUST $997
↓ ↓ ↓
THE VIP/CONCIERGE PROGRAM
Social Media Success Academy Program + Bonuses + Private 1:1 + Slack Support
✔ [VIP ONLY] A private 90-minute 1:1 consulting session over Zoom with Dawn—to get my eyes on your social media plan, answer specific questions, help you anywhere you are feeling stuck & come up with strategic solutions customized for YOU + your business!
✔ [VIP ONLY] UNLIMITED DIRECT ACCESS to Dawn via private small group Slack channel for 24/5 support (via audio & text) to answer your individual questions as you go through the program & ensure you're set up for success!
✔ [VIP ONLY] This is an extremely exclusive offering: ONLY 5 SPOTS AVAILABLE!!!
✔ The LIVE-taught (THIS ONE TIME ONLY!!) 6-module program with everything you need to put together your own social media strategy + process to cut the time you spend on social media by over half AND drive more results!
- Complete strategy/playbook that will last you forever, including content pillars, engagement + hashtag strategy
- Complete process for how to execute your strategy, including how to plan, create content, optimize & save time
- Templates for proven copy headlines/hooks, Reels/carousel post structure, engagement routines & checklists
✔ Bite-sized pre-recorded videos (5-15 minutes), audio, downloadable PDFs, templates, examples to follow & the most common FAQs for each module!
✔ [BONUS] 8 Weeks of LIVE Q&A Office Hours with Dawn (ONLY OFFERING THIS FOR A LIMITED TIME ONLY!!!) to ask me anything + get actual strategic guidance & individualized support as you go through this program
✔ [BONUS] Private Slack Community for peer support, networking & inspiration—because every business owner needs a village!
✔ [BONUS] Monthly Social Content Calendar Template + Detailed Post Planning Hub to help you say goodbye to hours wasted wondering WTF to post
✔[BONUS]] Carousel/Reel Canva Templates to elevate your Instagram game + create more effective content in WAY less time
✔ [BONUS] Reporting Templates to turn your data & numbers into actionable insights for unstoppable growth
✔ 24/7 Access to your own private portal on your desktop or phone with everything in one place for quick reference
✔ Lifetime + unlimited access to all modules + bonus material, including all future course updates!
NORMALLY $8,997
NOW JUST $4,497
↓ ↓ ↓
Social Media Success Academy is currently CLOSED!
Be sure to get on the waitlist so you're first in line when the doors to SMSA open again.
Can't wait to welcome you inside!
Reviews & Testimonials:
Buckle Up For Results Like These!
✔ We've had clients with only 2K followers have Reels hit 170,000+ views
✔ We've seen engagement increases of 2000% (and more) in just 2-4 weeks!
✔ We've had clients finlly book MULTIPLE sales calls from Instagram (after only ever getting ZERO)
✔ We've seen 16x increases in average post shares AKA FREE word of mouth!
“What I would say to anyone considering working with Sneakers+Kale: Dawn is the real deal. She gets it. She knows it. This isn’t smoke and mirrors.”
-Drew Carson, CEO/Founder of Wohven
“This framework… It's helping me clarify my message so I can call in those people who don’t know me yet, which is what I've been trying to do on my own, but hasn't been working. So just having all this information in one place is a game-changer... Now I have actual excitement to show up on social media!”
-Melanie Donohoue, CEO/Founder of Dr. & Mrs. D
“Sneakers+Kale bring a certain infectious joy to their work. There is authentic passion and professional intelligence that we haven’t been able to find anywhere else.”
-Guru Hari Khalsa, Chief Food Scientist at Plants by People
More From Our Clients...
When you do the work and stay committed, the results you can create are extraordinary. Just imagine the growth you’ll experience with the right training, guidance, and support!
WHO AM I TO TEACH THIS?
Hiii! I’m Dawn...
And I'm So Looking Forward to Being Your Guide!
I've spent the last 17+ years completely immersed in social media marketing for business... Running social media for high-stakes global brands like Forever 21, Fabletics, Century 21 Department Store, and Vital Proteins. Teaching it at universities like FIT and NYU. Leading intimate social media content shoots with celebrities like Kate Hudson, Demi Lovato, and Kelly Rowland in their personal homes.
So trust me when I say, I've seen it all, and I learned firsthand (way too many times) that social media can burn you TF out. Which is why I boiled down ALL my favorite proven hacks, shortcuts and insider secrets into one simple, easy to follow system. That WORKS. No matter what you sell.
I've shared this system with countless other female entrepreneurs—including coaches, doulas, sleep consultants, and e-commerce businesses—and we've seen nothing but incredible results! You'll not only save time, but you'll also start to find social media FUN. Even fulfilling. (Srsly! Can you imagine??)
I want you to know that you CAN make social media so much more easy and effective... You CAN grow your business, your thought leadership, your impact and help more people... You just need a proven pathway to get there.
I am here to share that with you—so let's go!
